During 2014 election Ramdev strongly
supported Narendra Modi as Prime Minister of India and asked his supporters to campaign
for the same. He even participated in many rallies with Modi (Jaffrelot, 2015).

Government of India supported yoga by establishing Ministry of Ayurveda, Yoga
and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH). PM Modi suggested Yoga
in his address to the UN and soon after that UN declared 21 June as
International day of Yoga (PTI, 2014). There is evidence to suggest that BJP’s
electoral success and Patanjali’s growth are closely linked and that, under
Modi, the Govt. of India is treating Patanjali favourably. “Since Modi came to
power, Ramdev’s company has received more than an estimated $46 million in
discounts for land acquisitions in states controlled by the BJP” (Bhatia and
Lasseter, 2017).

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