Examining City Advantages Of The New Kempinski Hotel Tourism Essay

In this study, the operation section would urge a new location for a future Kempinski Hotel. The re-location in Kuala Lumpur would be an efficient and profitable undertaking to maintain our egos in the competition on the spread outing market. In this study we would wish to analyze the city`s current state of affairs and the chief advantages of the metropolis to place another epicurean Kempinski Hotel.

Located between Indian Ocean and South China Sea, in the South East Asiatic part, Kuala Lumpur is the ultra-modern capital of Malaysia. Because of its strategic location, it has been a traveler ‘s entry point to Malaysia, dating back to the times when bargainers and travelers of the E and the West converged at this topographic point.

What was one time a Sn excavation finish has developed into a sprawling, vivacious city, synonymous with value-for-money. Kuala Lumpur – dearly known as KL – truly is a landscape of contrasts: all right dining eating houses sit following to hawker stables ; enforcing skyscrapers stand vertical following to quaint traditional rows of houses ; interior decorator stores are interwoven with the metropolis ‘s celebrated dark stables supplying a shopper ‘s Eden. Though its history is comparatively short, it has however been colorful with a mix of cross-cultural influences and traditions.

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Kuala Lumpur is one of the most popular metropolis finishs in Asia, and in the whole universe. Annually 30 million tourers visit the metropolis and this figure increases twelvemonth by twelvemonth. There are no low seasons, because Kuala Lumpur has pleasant tropical clime. Temperatures range from 22-33 grades and humidness is high all twelvemonth unit of ammunition. Rainfall is heavy, the heaviest showers occur from March through May and September to November. The best season to see is from November through April.

The major tourer finishs in Kuala Lumpur include the Dataran Merdeka ( the Independence Square ) , the House of Parliament, the Istana Budaya, the Istana Negara ( National Palace ) , the Kuala Lumpur Tower, the Muzium Negara ( National Museum ) , the Putra World Trade Centre, the Tugu Negara ( National Monument ) and mosques such as the Masjid Jamek, the Masjid Negara ( National Mosque ) and the Federal Territory Mosque. Other tourist attractive forces include the Aquaria KLCC, the Batu Caves, the Makam Pahlawan ( National Mausoleum ) , the National Science Centre, Petaling Street, the Royal Selangor Pewter Visitor Centre, the Zoo Negara ( National Zoo ) , and events such as Malay cultural Centres, the Chinese cultural festivals at the Thean Hou Temple and the Thaipusam emanation at the Sri Mahamariamman Temple. The Golden Triangle, the commercial hub of the metropolis, contains the Petronas Twin Towers and has a typical night life. Trendy nightclubs, bars and sofas, such as the Beach Club, Espanda, the Hakka Republic Wine Bar & A ; Restaurant, Hard Rock Cafe, the Luna Bar, Nuovo, Rum Jungle, the Thai Club, Zouk, and many others are located within and around Jalan P. Ramlee, Jalan Sultan Ismail and Jalan Ampang. Kuala Lumpur is besides place of the Formula 1 expansive prix, which can pull 1000000s of people.

More and more metropoliss in Asia are seeking to develop concern touristry, because it beats seasonality and brings a batch of foreign investings from abroad. KL do it really good, because of the assortment of the civilizations, more and more concern tourer and companies choose KL as a finish. There is broad representation of all major international companies, and there are 200 Asiatic, European, American caput offices in KL. Besides the metropolis is celebrated by its quality service degree. There are broad scope of locales and hotels for all sort of MICEs. Finally, there are a batch of non-business attractive forces and amusement programmes, which are widely use by concern travelers after official events.

The metropolis is filled with tourer all twelvemonth about, they are traveling in KL for shopping, diversion, leisure and for concern. To suit this people KL has a infinite scope of hotels in different locations that are tailored to all kinds of budget degrees. However, if we look the 5 star hotels we can see that there is merely 10 hotels are epicurean, like the Hilton, Crown Plaza, Marriott, Sheraton, Le Meridian and those are Kempinski biggest rivals.


Harmonizing to the findings above, several decisions can be made. First of wholly, it has a immense popularity in touristry. Therefore, high figure of visitants can be expected during whole twelvemonth, with a small diminution during rain season. KL besides has unbelievable festivals and events during the twelvemonth, as Kuala Lumpur is home to a multi-racial community, events and festivals are a major high spot for the metropolis. The biggest jubilations are the Chinese New Year, Hari Raya and Deepavali with other little, traditional occasions in between. During these occasions the hotels are to the full booked.

Second, Kuala Lumpur is one of the major air and sea hubs non merely of Asia, but besides of the universe, that is why companies and concern people are keep sing the metropolis. KL has one of the best substructures in the universe. Besides Kuala Lumpur has superb public conveyance installations. It is home a immense figure of international companies

Third, there are merely few hotel could afford high and epicurean service with casino, watering place, tennis & A ; golf tribunal, etc. It is non merely the hotel industry that is turning for its attempts. Malaysia is fast going recognised internationally as a hot spot for MICE concern touristry, hence services, like concern Centre, meeting suites are holding a immense demand from concern tourers. Consequently, Kempinski Hotel should develop here a multi-functional hotel, with a wild scope of installations and services.


In the country of the Asia Pacific Kempinski has merely 20 hotels, and there is no Kempinski in Malaysia, so it would be a great chance to open a hotel in KL. There would be a immense demand for a modern, epicurean hotel in the metropolis from the tourers and concern travelers. The new hotel should hold 700 – 800 suites, watering place, casino and a locale for concern meetings, conferences, carnivals, events and parties with all the services and installations recommendation.