Marketing Communication Plan Marketing Communication Plan M&P O”Sullivan Cash and Carry [Pick the date] M&P O”Sullivan Cash and Carry [Pick the date] Veronika Baranova Veronika Baranova Table of Content * Marketing Backround of the Company * History * Situational Analysis * Marketing Strategy * Advertising Objectives * Result * Conclusion * Summary Marketing Background of the Company This case study documents about M&P O’Sullivan into the Irish Market.
M;amp;P O’Sullivan are a thriving and established fourth generation Wholesale Cash & Carry. In the year 2005, the company celebrated one hundred years in business, which created a significant milestone in the company’s history. In that time they start to be one of the leading Foodservice suppliers in the Cork and Munster region. Retail M;amp;P O’Sullivan are the complete retail solution. With over 79 years of experience in the Grocery trade, they have a considerable amount of knowledge in terms of the needs and wants of the current day Retailer.
They stock over 5,000 Retail lines, from Confectionery to Snack foods, Minerals, Health & Beauty, Chilled & Frozen. Food Service M&P O’Sullivan are one of the leading foodservice suppliers in the Munster region. They currently service over 2,000 customers with a product range that exceeds 5,000 items. The product range is always expanding. Foodservice team is made up of individuals who have huge knowledge and experience within the sector and who completely understand the needs of a foodservice customers.
Source: http://www. mpos. ie/foodservices. html Customer Service They service all foodservice customers, from restaurants to hotels, cafes, delis, coffee shops ;amp; fast food outlets. They pride themselves on working with local suppliers as well as international suppliers to ensure the best possible offering. The service levels are renowned across the region and they strive to meet the every need of all of customers. History •1905 – Opened Retail/Tobacco Shop •1927 – Tobacco Factory, Mary Street opened 1933 – Started Wholesale Grocery Business •1944 – Paddy (junior) commences working in Princes Street •1965 – Joined N. W. G. A (National Wholesale) •1977 – Moved Wholesale Business to Victoria Cross •1979 – Purchased Atkin’s Business in Dunmanway •1983 – Launch of Homestead range of products •1987 – Opened new Cash & Carry in Victoria Cross •1998 – Formation of Gala Group Stores •1998 – Purchased new premises on Sarsfield Road •1999 – Moved from Victoria Cross to Sarsfield Road 2000 – Formation of Stonehouse Group (National Wholesale & Keencost) •2002 – Aontas Buying Group established (Stonehouse & Superquinn) •2005 – Gala opened its 200th store •2005 – M. &P. O’Sullivan Ltd. celebrate their centenary •2006 – Nominated for Cash ;amp; Carry of the Year •2007 – Expanded Warehouse facilities from 30,000 to 47,000sq ft •2010 – Celebrated 10 years since formation of Stonehouse group •2010 – Winner of Stonehouse Gold Standard Award •2011 – Winner of Stonehouse Gold Standard Award •2012 – Winner of Stonehouse Gold Standard Award
Source: http://www. mpos. ie/history. html Situational Analysis explain everything SWOT analysis Straights: * One of the leading Foodservice suppliers in Munster region. * Range of products is unmatched, so drop in now and get everything you need under one roof. * Listening customers and work together to ensure that they receive the best. * Foodservice team is made up of individuals who have huge knowledge and experience within the sector and who completely understand the needs of a foodservice customers. Source: http://www. mpos. e/foodservices. html * The service levels are renowned across the region and they strive to meet the every need of all of customers. * Staff are friendly and helpful. Source: http://mandposullivan. goldenpages. ie/ms/ms/osullivan-m-p-ltd-cash-carry-wholesalers-cork/ms-90039690-p-2/ Weaknesses: • Opportunities: •Economic growth Threats: •Market Competition •International “crisis” •Lack of professionals M;amp;P O’Sullivan asked me to run advertise campaign for the company. Company want to expand and get more customers Marketing Strategy
They try to supply the products at the best price through the constant strive for sourcing value goods which they can pass into the customers. They understand that in order for them to succeed they must give to customers the best price that is available to enable them to compete profitably. M&P O’Sullivan pride themselves on creating a partnership with their Retailers. They listening customers and work together to ensure that they receive the best. This customer focused culture can be traced to the family orientated business and is an aspect that they treasure as one of the core values.