One of my favorite quotes of all time comes from the book, The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future. The quote goes like this: “Don’t waste your time living someone else’s life.” This book was amazing and this quote: inspired. Too often we sit behind a desk working hard in order to make a living with only so many hours to spend on the things that we actually love. We sacrifice our passions and the people we work for are the ones getting rich. In The $100 Startup, it explains how, instead of being a slave to other people, we could be spending that time working for ourselves and following our passions. The $100 Startup, by Chris Guillebeau, teaches individuals how to create a micro business, find time for passions, and create a future full of greater freedom and opportunity.In Chris Guillebeau’s book, he teaches the steps necessary to create a successful micro business. He teaches, that with a little bit of imagination, each person can come up with ways to make most passions work to create revenue. The $100 Startup shares that the two components a micro business should contain something the individual loves doing and something that other people find value in. You should start off simply by creating a brainstorm list of things so simple; a list of things that you love to do or things you are great at. I love when Chris Guillebeau shares that “To succeed in a business project, especially one you’re excited about, it helps to think carefully about all the skills you have that could be helpful to others and particularly about the combination of those skills.” After the list is done, the next step is to review it to see which things could be profitable. In The $100 Startup, it shares that the next step you should take is to list things you want consumers to know and outline the benefits they receive from your services. When advertising your product or service you must prove the service is worth each customers trust and money. To be successful, a business must have the ability to come up with a solution to the customer’s issues. Chris Guillebeau shared in his book that “value is created when a person makes something useful and shares it with the world.” Mr. Guillebeau actually makes a mathematical equation to find success. If you could only take one thing from the entire book, I would suggest you take his highly simplified mathematical equation for finding success. It goes “Passion or skill + usefulness = success”. Make sure customers know the value of the product you offer them.Chris Guillebeau gives tips on how to gain the trust and loyalty of customers. In order to gain a customer’s trust, an entrepreneur must address any concerns a potential buyer might have. The entrepreneur should either offer a guarantee or address the concerns head-on by ensuring its quality. This can be done by getting good product reviews and credible professional reviews. Another good tactic businesses use to get good ratings or loyal customers is by over delivering. When the customers get something extra it makes them feel good about their purchase which encourages them to give the product or service a good rating. This also encourages them to make a purchase from that company again.An entrepreneur must focus on launching their business as soon as they decide on their product. It’s important to start selling instead of trying to ensure your service is perfect because the sooner you get started the sooner you will learn things you need to improve. I love how the book shared how it’s tempting to try to perfect your product or service but the best thing you can do to perfect your business is to launch it. When you make the first sale you should focus on how smoothly it went and what you could do better to improve. In the book by Chris Guillebeau, he teaches the principles necessary to become your own boss and gain and explore a new freedom. He teaches a simple and risk-free plan that encourages minor changes and manageable tasks. Many people are afraid to start their own businesses because being an entrepreneur is viewed as risky. Mr. Guillebeau teaches, “The new reality is that working at a job may be the far riskier choice.” With The $100 Startup entrepreneurship method, you do not have to put all your eggs in one basket. You could work for someone full time and spend a few hours each week to make a little bit of extra income or you can choose to invest everything into being your own boss. Just remember, “Don’t waste your time living someone else’s life.” Thank you.