p.p1 certain situation. We all have opinions

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Bias is known for us as something that affects world outlook of a person based on the preconceptions. So to start, every person lived on earth is at some point affected by prejudice which influences the decision making in a certain situation. We all have opinions and they all have the roots from the within, so the bias lays down in a base of our unconsciousness and alters our fair judgement leading to the falsified opinions and decisions of an individual, as explains Thomas C. Redman, President of Data Quality Solutions (Redman). As the bias is incorporated in each person, the understanding of information is subjective and altered by the personal inclinations. Because it is unconscious unless seen, emotions and language can be the ways to understand objectively the situation and help to recognize the bias as well as its influence, seeing it in the examples of ethics and psychology.
Nowadays many people are influenced by the biases that create preconceptions in the certain areas. For example, there are statistics that fewer women than men are in a leadership, in the spheres such as politics and business, and the reason for it can be gender bias and the bias against women as an authority (Hill). Even though the position of women has been improving for the last century, the “weak half” is still under the pressure, and this means that because of the gender every person has an already decided fate. Because in the modern times there are already settled ideas relating to the gender, many preconceptions are tied to us by the society we’ve been raised in, therefore the question whether they are right or wrong does not come up as long as it is not a problem and does not contradict our desires. Therefore, in our mostly democratic world women are not chosen to be in a leadership as many people are biased against it. But how do we know if we are doing the right choice by always voting for the male representatives? Women are not in favorites when the question is about power, so as many are biased against them it means that the information said by women is more likely to be altered by every receiver’s consciousness, depending on preconception. So what can affect our bias towards the women in power and change our comprehension? In this situation, emotions can influence how we want to see as a result. For many people, a woman generally represents a mother-like figure, usually fragile, showing many emotions. But the women we see trying to achieve the influence are the opposite of what we are used. Even if she is physically strong or giving the strong arguments, a woman in the power causes us to feel the distrust and suspicion because men are usually the ones who help to govern the world. Emotions we feel cause us to accept these preconceptions and discard the truth and the possibilities. Someone can develop anger or surprise when a woman comes to power because he or she may have a strong prejudice about it. So does it also mean that we reject women in the power because people are not used to see a woman is being a leader? Is it that our emotions block us from accepting the truth and arguments? Then as the legislation of women’s rights exist, why in majority of cases women are still rejected and the morals of equality are denied because of the preconceptions against it . The connection is also drawn between the language used by women and how it is different from men. The studies have shown that women actually use more language and talk about people, communication, feelings, and to achieve cooperation; whereas men use facts and trying to show the importance (Cameron). Then when the language becomes a case, everyone may say that stronger points are in favoritism and prejudice towards the men develops, putting off women because of their language use.
Cognitive bias is described as a “systematic error in thinking that affects the decisions and judgments that people make” (Cherry), and psychology studies these effects on people. One of the common cognitive biases found is a bandwagon effect, which describes the tendency of people to accept the belief as more people are adopting it. That means that as something comes into fashion and the number of people following it increases in time, other individuals are also more likely to obtain it because in the modern society we feel a need of having something that a vast majority has, therefore blending into the grey mass. The explanation supporting the bandwagon effect is that people susceptible to it are trying to feel more successful and are afraid to be left aside, and therefore in order to get rid of the inferiority, they try to follow the majority (psychologenie). This cognitive bias affects our decision making process as society has a big influence on each individual, so with that possibility to follow someone the individual’s goal is to be ensured in own stability. When people fall under the bandwagon effect, does it mean that they accept every idea presented, no matter right or wrong? So in the mind, they might be influenced by the number and not by the accuracy. This bias at the heart of information gathering can create preconceptions that are different from the ones someone can develop while thinking rationally. The bandwagon effect is often used in politics, economics, or fashion, and to persuade the public these areas rely on the use of language and emotions. Psychology has a concept that correctly used language in the commercial or campaign attracts the audience making them follow the belief. So as banners unconsciously put a concept into our heads, social media and communication make us think of an idea more and more as we talk with other people and look at the screen. There, the desire not to miss out what others have and bandwagon effect come to work as we are afraid to be judged. And hence, correctly structured language can make people misinterpret information and preconceptions do not allow us to think objectively about the situation. Whereas emotions by themselves can influence objectivity, some of them relating to bias make our decisions spontaneous and the understanding of situation unclear. The feeling of fear makes the mind try to do every possible thing to be safe, and therefore we tend to follow the crowd because in a herd there is a less chance to bear the punishment individually. But what if someone decides to use the language to affect the emotions of people, and therefore create a bandwagon effect to make the crowd follow an idea? At that point people who are influenced lack objectivity in their understanding of the situation, rely on their emotions that result in the decision to follow the others.
No way of knowing is truly objective, every person has preconceptions about certain ideas and is biased for or against something. Bringing up emotions and language helps to understand that people are driven by their mental state and rely on the language used towards them to create an opinion. Emotions sometimes make us do something without thinking clearly, therefore ending up with the decisions towards which we are biased. But also emotions can take part in the creation of the bias because in the certain situation preconception is formed due to the emotions we have towards it. When the language comes into use it can be intentional to form our beliefs or just a difference in how we talk, because each person has a different style of using language, either acquired or determined by nature. Both of these ways of knowing are reflected in the way we are thinking, and together with biases we have it alters our perception of this world and changes each person’s awareness of the society.

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