SWOT analysis weaknesses for creative technology ltd Essay

SWOT analysis ( failings ) for originative engineering ltd


Investing extremely in research and development- for case. during the twelvemonth they employed a batch of resources in research and development in the merchandises that they take to be strategic to their concern. Particularly. they placed a batch of focal point on the sound engineering which born the sound chargeman trade name with the applications of the engineering into the household of the sound chargemans. Although this brought Forth to the household extremist high public presentation sound cards. intelligent and advanced radio systems and the best gambling headsets. the company had invested so much on its research and development.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

Short lifecycle of the merchandises: originative technology’s cardinal error has been on the shorter merchandises lifecycle. Due to this. the company is non at a place of basking advantages of tremendous gross revenues of one trade good before it instigates a new merchandise. This could be their scheme to militate against the increased competition. but at last it ends up being a disadvantage to the company.

Small returns are another failing of originative engineering ltd Company. The company has recorded frail returns on assets and besides on the capital invested in current old ages which are lesser than the fabrication norm. This has led to demoralisation of the company’s stockholder and the company’s development programs. This has largely been promoted by the competition in the market where the company largely is non able to bring forth merchandises that are in line with the most advanced companies in the market.

The company besides may confront an increased gross net income with increasing runing cost. This impact negatively to the company as they enjoy the net incomes non recognizing the increased cost of operation taking to take down net net incomes.

Creative grosss in 2013

The 2013 financial twelvemonth gross revenues were US $ 165 million reflecting a decrease of 14 % as compared to US $ 192 million for the 2012 financial twelvemonth. Gross net income as a ratio of gross revenues was 33 % in financial twelvemonth 2013. from 19 % in the old financial twelvemonth. Net net income for financial twelvemonth 2013 was US $ 17 million. as compared to a US $ 84 million net loss in financial 2012.

The net consequences for in financial twelvemonth 2013 included other additions of US $ 28 million. chiefly a US $ 27 million addition on the subordinate divestment.

For the classs of headsets and earpieces. there were non merely the add-ons of new theoretical accounts to the premium 1s of Aurvana series but besides the creative activity of the voguish originative Hits series. These Auvena Pt and gold were previewed in Berlin at IFA show of 2013. They are fitted with a dazing groundbreaking technological characteristics like the full new share-me engineering that allows hearers of share- me enabled headsets to associate the headsets wirelessly and portion the sound at the same time.


Grace Ching ( April 8. 2012 ) . “Creative’s Sim Wong Hoo is back” . The Straits Times. Retrieved April 8. 2012.

“Creative to licence engineering and patents to Intel as portion of a us $ 50 million deal” . Creative Technology Ltd. Retrieved 2012-11-19.

hypertext transfer protocol: //www. replies. com/topic/creative-technology-ltd-usa-adrAnswers. com: Mention Answers – Creative Technology Ltd.

“Creative Technology Ltd. | Company profile from Hoover’s” . Hoovers. com. Retrieved 2010-11-11.

Graham. Jefferson ( 2004-06-28 ) . “Creative’s name describes CEO” . USA Today. Retrieved 2008-03-31.

Smith. Tony ( 2004-11-18 ) . “The Register “Creative declares war on iPod” . 18 November 2004? . Theregister. co. United Kingdom. Retrieved 2010-11-11.

“Creative’s Zii “Stemcell Computing” is non likely to be awesome” . Engadget. com. Retrieved 2010-11-11.

“Creative Labs Vado HD ( Second Generation ) Camcorder Review” . PCWorld. 2008-12-09. Retrieved 2010-11-11.

Heater. Brian ( 2008-12-11 ) . “Creative Vado Pocket Video Cam HD Review & A ; Rating” . PCMag. com. Retrieved 2010-11-11.

“Customer Reappraisals: Creative Labs Vado HD 720p Pocket Video Camcorder with 8 GB Video Storage and 2x Digital Zoom ( Black ) OLD MODEL” . Amazon. com. Retrieved 2010-11-11.

Beginning papers